Northern Star Taxes
UX Designer, Social Media Manager, Graphic Designer
Jan 2022-April 2023 | Fargo, ND
Canva | Go Daddy | Meta Platforms
Consistent Branding
Established Customer persona & Branding guidelines:
"Not your grandfathers tax office"
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Age: 18-40
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People who usually do own taxes Unconventional income sources
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Lives in North Dakota
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People who are intimidated/Overwhelmed by taxes
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Nautical theme
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Brand Colors and Typography established
Web Design
Redesigned and updated a client’s website to reflect newly established branding guidelines, ensuring consistency in visuals, tone, and content.
This included proofreading site copy, adjusting pricing structures, and implementing responsive design principles for an optimal experience across mobile and tablet devices. The refresh improved usability and provided a more cohesive, professional user experience.
Social Media Management & Design
Planned and executed a content calendar to ensure timely, SEO-optimized social media posts that aligned with branding and seasonal priorities
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Answered customer inquiries while upholding the brand's voice.
Met with Client regularly
Assuring the client that deadlines are met and exceptions are always taken into account. Upholding a customer-first approach to guarantee a design that prioritizes the needs of the customer.
Final Thoughts:
Skills Used:
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UX Design
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Responsive Web Design
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Go Daddy
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Social Media Management
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Visual Design & Layout
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Content Strategy
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Information Architecture
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Brand Integration
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Content Creation & Copywriting
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Social Media Calendar Planning
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Platform Management (e.g., Instagram, Facebook)
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Brand Voice & Tone Consistency
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Hashtag & Trend Research
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Basic SEO for Social Posts
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Engagement & Community Management
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Campaign Strategy
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Graphic Design
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Canva
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Next Time:
This project gave me my first real insight into what it takes to be both a UX designer and a social media content creator. Since then, I’ve continued to grow and refine my design skills. Today, I would approach the project by using tools like Figma to build high-fidelity mockups for a complete website redesign. I would also develop customer personas to guide content strategy and maintain a consistent brand voice across platforms.
Through experience, I’ve also learned the importance of brand consistency and would implement a full brand sticker sheet to ensure cohesive design elements throughout.
Regular check-ins with the client played a key role in aligning the design with their vision. I also gathered and incorporated client feedback, helping me iterate effectively and adapt to what worked best for the audience.
