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This project was a fun and creative challenge that pushed me to think outside the box. Understanding the overall theme and target audience required intentional research—I made sure not to rely solely on assumptions when designing.

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The market proved to be especially difficult due to varying state laws and ongoing stigma around marijuana-related products. Traditional marketing avenues were limited, and the client was based in a state where the product wasn’t widely accepted.

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In hindsight, I would have encouraged the client to conduct more extensive market research before launching, and to focus their efforts in regions where the target audience would be more accessible and receptive.